One of the most important rules for writers

With great power also comes great responsibility. This is quite a common saying–also thanks to its popularization by the creators of Spider-Man, Stan Lee and Steve Ditko. In any case, this saying is so widespread also because it’s deeply true. Not just rules for writers… To realize this we don’t need to look for superheroes fighting against super villains always only one step away from destroying the world. We can just keep our eyes open during our everyday activities. Take traffic officers, for example. In the overwhelming majority of the cases, they behave in a professional way, irrespective of the fact they have stopped us for a routine control or to give us a ticket.

How to write a blurb for your novel

No doubt, for your book, having an intriguing blurb is as important as having a great cover, an intriguing title and your story professionally edited. That’s why, if you’re serious about your writing, you should devote a bit of time to learn how to write a blurb. In fact, if the cover, well, the thumbnail version of it, is essential to catch a perspective reader’s eye, then it’s the blurb that has to persuade him or her to hit the “buy now” button, or at the very least to download a sample of your book. Now, guidelines on how to write a blurb can seem a bit contradictory at first sight. But you don’t need to worry. Just bear in mind that any well crafted blurb is based on intelligent synthesis and a grain of inventiveness, and that these are two essential tools all decent writers possess. Otherwise, how could they …

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Book cover design – an overview

A great book cover design can make or break the future of a book. Quite simply, it is one of the most important marketing tools we authors have at our disposal. In fact, even if we work hard to send a lot of people to our sales pages, we’re going to end up empty-handed in terms of sales if the cover isn’t top-notch. Of course, a great cover isn’t necessarily a safe-conduct to success, but an ordinary one can really drive potential readers away. Fact is, these days the number of books on sale is so large and people so busy that even those claiming that their buying habits aren’t particularly affected by covers—for example, people like me—must admit to being a lot more susceptible to amateurish and simplistic covers than they were just, say, five years ago. That’s why we should, ideally, hire a professional. However, for those of us …

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