Even if we believe we can resist marketing’s lures, the sad truth is we can’t. In a way or the other marketing always manages to influence our choices. The only way to prevent such a scenario is simple but practically impossible to pull off nowadays. We should avoid any kind of marketing, tout court. In short, we should live in a cave and forgo technology almost entirely. Just to give you an idea of the power of marketing, consider that if we put the same type of wine in two different bottles – one with an anodyne and cheap label, and maybe with a plastic stopper, the other with a classy … [Read more...] about Marketing, Like Beauty, Is in the Eye of the Beholder
In your books, as a writer you can make happen pretty much anything you want to. By contrast, you may be shocked by the discovery that in real life there isn't any sure path you can follow to reach success as a writer. It can seem strange, yet this is definitively the case. And the sooner you realize this, the better. In fact in this way you can focus most of your energies on those aspects of your writing life you have complete control of--namely the damn books. Within your reach Maybe this wake-up call is a bit harsh. But it's true. And it's also a great way to force you to put into … [Read more...] about The Importance of Writing (as Many Books as Possible)
I am a huge fan of Stephen King. I'm also a huge fan of Markus Zusak, Lee Child, Fyodor Dostoevsky, and many other writers. Whenever I can, I buy their works and enjoy many hours of pleasure thanks to them. I mean, they make me think, laugh, and cry. They inspire me. And lift my mood when I think the going is a bit too tough for my liking and I'm worried I might not be tough enough to keep going. However, not once, not even when I was way younger, I felt the need to possess any kind of gadget relating these writers. Not a cap or a poster. Not a key ring. Not even an autographed … [Read more...] about Public Relations for Writers – What Really Matters
How many drafts are too many? At first blush this seems an interesting question. A question some people answer stating that a first draft followed by a very light revision is all you need to publish a book. A question that some others answer instead claiming that the number of drafts can, and should, reach a double-digit number. My answer is that all this is nonsense. To start with, every story is different. I wrote stories that were pretty much ready to be published after the first draft. I also wrote stories whose first drafts gave me the willies. And everything in between. Of … [Read more...] about How many drafts are too many? Famous Rules for Writers – Heinlein’s Rules
This post isn't aimed at those writers who write on commission. Neither is it aimed at those who publish their own stories, but decide from the get go to write to market. Instead, it is aimed at those writers who write because they believe they have something to say, but then fall prey of afterthoughts and fears that have nothing to do with the craft of writing. Truth and Manners First of all let's make it clear that if you have something to say and don't say it you're bound to end up miserable. This is why feelings should never be buried. Of course, this doesn't mean you have to lash … [Read more...] about Writing to Market — When Can It Backfire, and Why?
I've already written a post about book covers. In it I offer a detailed overview of the features effective book covers should possess. Instead, in this post, more than on the how you can come up with a great cover, I try to put the importance of a cover into a larger perspective. To point out why it is a good idea. But one that should not keep you up at night.. They say a picture is worth one thousand words. I get it. Of course I get it. But, there’s always a but. In fact, if a picture were really equivalent to a thousand words, then the fact that writing systems all over the world … [Read more...] about Book covers – a picture is worth one thousand words… or not?